Case Study: Omran Al Mustaqbal Co for Contracting – Bilingual Website Design & Development

Client Overview

Omran Al Mustaqbal Co for Contracting is an ISO 9001:2015 certified engineering and contracting company based in Kuwait City. The company operates across six specialized divisions,  MEP contracting, HVAC and building automation, manpower supply, industrial supply, civil construction, and facility management  delivering large-scale commercial, government, and industrial projects across the Gulf region.

Project Objectives

Omran Contracting needed a website that could represent the full scale of a multi-division engineering company while staying simple for potential clients to navigate. The main goals were to:

• Clearly present six different service divisions without overwhelming visitors.
• Deliver an authentic, professional Arabic experience alongside English  not a bolted-on translation.
• Provide fast, smooth performance on mobile devices for engineers and project managers browsing on the go.
• Make it effortless for a visitor to request a project quotation.

Design and Development Approach

As part of our website design and development services, Sera Websites built a bilingual platform tailored to an enterprise engineering audience. The approach included:

• Bilingual Website Design: A fully native English and Arabic experience, with the entire layout mirroring cleanly between the two languages rather than relying on a translation plugin.
• Division-Based Navigation: A dedicated page for each of the six business divisions, so visitors can go straight to the services relevant to them.
• Industrial Brand Identity: A premium, engineering-inspired color palette and clean typography that reflect strength, reliability, and technical precision.
• Responsive, Mobile-First Layout: A design that adapts smoothly across desktop, tablet, and mobile, similar to the approach we took on our Certified Engineering Company project.

Key Features

• Bilingual Website (English & Arabic): A true right-to-left Arabic experience alongside the English site.
• Six Dedicated Division Pages: In-depth pages for MEP Contracting, HVAC & Automation, Manpower Supply, Industrial Supply, Civil Construction, and Facility Management.
• Interactive Hero Showcase: A rotating homepage banner highlighting the company’s core capabilities.
• Smart Quotation Form: A simple, spam-protected form that sends quote requests straight to the sales team.
• Fully Responsive Design: A smooth, fast experience on every screen size.
• SEO-Optimized Structure: Built to help the company appear in relevant searches across Kuwait and the GCC.

Performance & SEO Results

A fast, well-built website isn’t just a nice-to-have, it affects how many visitors stay, and how well the site ranks on Google. Here’s how the finished website scored on Google’s own PageSpeed Insights test (Desktop):

Pages finish loading in well under a second, with no annoying layout shifts while content appears — a smooth, professional experience on any device or network.

Outcome

The new website gives Omran Al Mustaqbal Co for Contracting a digital presence that matches the scale and professionalism of their engineering work. Visitors can now understand the company’s full range of services, browse confidently in their preferred language, and request a quotation in just a few clicks ,  turning more site visits into genuine business inquiries. It’s a good example of why, as we cover in our guide on why Kuwait businesses need a professional website, a modern bilingual website has become essential for enterprise clients in Kuwait.

Visit the website: Omran Al Mustaqbal Co for Contracting